ENTERPRISE 2.0: How Social Software Will Change the Future of Work

By Niall Cook
Publisher: Gower
Official Book Website

" Read, enjoy and prosper"
— Don Tapscott

Enterprise 2.0 is one of the first books to explain the impact that social software will have inside the corporate firewall, and ultimately how staff will work together in the future. Niall Cook helps you navigate this emerging landscape and introduces the key concepts that make up 'Enterprise 2.0'. The 4Cs model at the heart of the book uses practical examples from well known companies in a range of industry sectors to illustrate how to apply Enterprise 2.0 to encourage communication, cooperation, collaboration and connection between employees and customers in your own company.

Erudite, well-researched and highly readable, this book is essential for anyone involved in knowledge, information and library management, as well as those implementing social software tools inside organizations. It will also appeal to marketing, advertising, public relations and internal communications professionals who need to exploit the opportunities social software offers for significant business impact and competitive advantage.

The book provides language and taxonomies that will be very helpful for any manager in understanding and harnessing the myriad new software tools and the opportunities they provide to transform the nature of work for the better.

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About the Author

Niall Cook is the Worldwide Director of Marketing Technology at communications consultancy Hill & Knowlton, with responsibility for the agency’s online marketing strategy and internal systems to maximise marketing and new business efficiency. He created the industry leading blogging policy for the firm and set up Collective Conversation, the first blogging community from a professional services company.

Niall frequently advises the agency’s Fortune 500 clients on the effective use of technology to support internal and external marketing strategy, having recently worked on projects for Allianz, HSBC and LG. Prior to joining Hill & Knowlton in July 2000, he held positions at the online currency beenz.com, Answerthink Consulting Group, UBS and Reed Elsevier.

Niall hold an honours degree in Typography & Graphic Communication from The University of Reading and lives in Suffolk, United Kingdom with his wife, daughter, and various animals.