Atticus Journal

WPP's Atticus Awards honour original thinking in communications services and are open exclusively to professionals working in WPP companies. Each year, extracts from the winning and other outstanding entries are published in the Atticus Journal.


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WPP Atticus Awards - International Thinkers Line Up For Atticus Prizes
September 2008
The Group’s top talent in original thinking gathered in London on 3 September 2008 to pick up their Atticus awards from WPP CEO, Martin Sorrell.

New Routes from Old Roots
Saurabh Sharma and Kunal Sinha with Jane Ling, 2006
A deep dive into key Similarities, Differences, Myths & Realities prevailing in the Indian & Chinese middle class. Merit, WPP Atticus Awards 2006

The Advertised Mind
Erik du Plessis, 2005
Draws on information about the working of the human brain to suggest why emotion is so important a factor in remembering an advertisement and pre-disposing consumers to buy brands. Winner, WPP Atticus Awards 2005

Spam Spam Spam Spam (pdf)
Simon Silvester, 2005
In a world where consumers receive up to 3,000 commercial messages a day, how do you get existing and new customers to listen and engage? Wunderman puts the case for relationship marketing.

Sponsorship's Holy Grail
Raymond Bednar, 2005
Employs Six Sigma quality improvement programme to enable organisations to understand, conduct and monitor sponsorship activities in line with specific business goals.

The Future of Technology and its Impact on Our Lives
Kunal Sinha, 2005
Exploration of technology uptake in the near future and the meaning for technology brands. Winner, WPP Atticus Awards 2004.

High Hopes, Low Income
Bernardo Geoghegan with Alosio Pinto, Marcela Cadena and Monica Arellano, 2005
Of almost 400 million people across Latin America, more than 50% live below the poverty line. Sets out to understand the marketing opportunity they represent - in this case a snapshot of findings on Chile.

Finding the H Spot
Marian Salzman
JWT spent the first half of 2005 interviewing experts and ordinary people all over the world to explore one of the most pleasurable, most healthful, and most mysterious activities known to mankind: laughing and making each other laugh.
Highly Commended (Advertising), WPP Atticus Awards 2005.

Substance Sells: Aligning Corporate Reputation and Corporate Responsibility
Bennett-Freeman
In this new era of accountability and sustainability, corporate reputation and corporate responsibility are inseparable.
Winner (Public Relations and Public Affairs), WPP Atticus Awards 2005.

Changing the Internet Audience Measurement Standard
Peter Callius with Anders Lithner & Stefan Svanfeldt
The great thing about the Internet is that almost everything is measurable. Unfortunately the dilemma is precisely that – that everything is measurable. This has at times been in the way of the development of new and more flexible measurement systems.
Joint Winner (Media), WPP Atticus Awards 2005.

Making the Product the Hero
Greet Sterenberg with Malcolm Baker
What do consumers really want from brands and how do marketers establish an intense customer-brand relationship? Is it just about emotions? This study shows that it also means fulfilling the consumer’s need for an intense experience.
Joint Winner (Market Research), WPP Atticus Awards 2005.

Accidents Waiting to Happen
Gordon Pincott
What does 'consumer insight' actually mean? What are the implications for the structures we have and the jobs that we do? And does it take us far enough?
Joint Winner (Market Research), WPP Atticus Awards 2005.

A Hallyu Story
Bharadwaj Ramesh
Hallyu or Korean Wave, refers to the export of Korean pop culture, including soap operas, movies, games and music. But how has Korea, once known for companies who made boring industrial products, become the arbiter & exporter of cool?
Winner (Internet Comunications), WPP Atticus Awards 2005.

The Redport
Gloria Gibbons
Do global brands have a future in pharma? In today’s tough, fast-paced and increasingly global business environment, a company's global brands are its biggest assets.
Winner (Corporate), WPP Atticus Awards 2005.