Marketing insights

Research findings and other insights on topical advertising and marketing communications issues from WPP marketing professionals worldwide

Cover image from Mobile Marketing Essentials by Matthieu Vermeulen & Paul Amsellem

Mobile Marketing Essentials, Strategy & Best Practices ^NEW
By Matthieu Vermeulen & Paul Amsellem

Mobile Marketing Essentials is a book for marketing managers, brand managers and their agencies. It helps you developing campaigns or manage both client and agency engagements.

Direct-To-Consumer Advertising Works^NEW
Millward Brown, November 2008
Chinese Nationalism And Its Impact On Brands ^NEW
by Ogilvy Greater China & Millward Brown, November 2008
For The Greater Good
by John Quelch & Katherine E. Jocz, October 2008
The Dictionary of Change
Bates 141, October 2008
Action Planning: How to Follow Up On Survey Results to Implement Improvement Strategies
by Sharon Parker, Mike Schroeder and James Fairfield-Sonn
Avoiding the Three Deadly Sins
by Tom Kinnaird and Hal Movius
The Global Brand: How to Create and Develop Lasting Brand Value in the World Market
Nigel Hollis
WPP at Cannes
Report by Robyn Putter
Atticus Awards - International Thinkers Line Up For Atticus Prizes
The Group’s top talent in original thinking gathered in London on 3 September 2008 to pick up their Atticus awards from WPP CEO, Martin Sorrell.
Search Engine Marketing, Inc. : Driving Search Traffic to Your Company's Web Site
Bill Hunt and Mike Moran

Tools
Print page
E-mail page

e.wire news bulletin

Keep in the loop with e.wire, our monthly email news bulletin - read on for more details.

WPPED Cream 2008

Discover which WPP companies won a Crème de la Crème at WPP's 2008 WPPED Cream awards ceremony hosted in New York - view the winning work now.

Top Blogs

The blogging phenomenon shows no sign of slowing down, with the list of WPP professional bloggers continuing to grow monthly - visit our Blog index to see the full list.