 WPP at Cannes NEW
Report by Robyn Putter
WPP agencies continued their recent awards successes at major international festivals around the world with another strong showing at this year's Cannes Lions International Festival. The creative work from our companies contributed to WPP as a group moving up into 2nd position from 3rd last year, with a 24% improvement in the number of Lions won.
- Make Friends, Don´t Pitch Them NEW
Millward Brown, August 2008
- What´s in Store for Store Brands
Millward Brown, July 2008
- The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It NEW
John Gerzema and Ed LeBar, 2008
- BrandDigital: Simple Ways Top Brands Succeed in the Digital World NEW
Allen P. Adamson, 2008
- ENTERPRISE 2.0: How Social Software Will Change the Future of Work NEW
Niall Cook, 2008
- Marketing Effectiveness: Beyond the Short Term
Millward Brown, June 2008
- Changing Nature of 'Face'
Bates 141, June 2008
- China's Creative Imperative: How Creativity is Transforming Society and Business in China NEW
Kunal Sinha, 2008
- PERSONALITY NOT INCLUDED: Why Companies Lose Authenticity and How Great Brands Get it Back NEW
Rohit Bhargava, 2008
- The Yin - Yang of Technology Payoffs in Consumer Life
JWT India, May 2008
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